Overview
This engaging, interactive boot camp led by seasoned banking strategist Eric Cook equips community bankers and marketing professionals with cutting-edge strategies to elevate their digital presence. This hands-on program offers an in-depth exploration of three crucial areas — website strategies and high-level digital marketing, social media strategies and how to leverage artificial intelligence.
Learn the fundamentals of creating a user-friendly bank website, master techniques to drive traffic and engagement and discover how to build visibility on key social media platforms. Explore practical applications of AI to enhance productivity to help you spend more time with your customers. Don’t miss this opportunity to participate, interact, collaborate with peers and transform your bank’s digital strategy!
Who Should Attend
Marketing and retail managers, senior management, sales managers and those in compliance would find valuable information to help with the website optimization at their banks. Those directly involved with the bank’s website would benefit greatly from this seminar.
Sessions
Website Strategies and Digital Marketing Must-Haves
Discover the key elements and best practices for creating a user-friendly and effective bank website, covering essential components that enhance user experience, accessibility and security. Learn strategies to drive traffic and engagement on your website through search engine marketing tactics, including the latest techniques in SEO, digital advertising and content creation, that help your bank stand out in a crowded digital landscape.
Social Media Strategies That Build Conversations
Unlock the power of social media to build your bank’s online visibility on platforms like Facebook, LinkedIn, Instagram and others. Dive into the different types of social posts, with a special focus on the growing popularity of video content. In addition, discover how to enhance personal visibility as a banking professional on LinkedIn, leveraging it to build meaningful connections and establish your own professional brand.
A Banker’s Guide to Leveraging Artificial Intelligence
Explore how artificial intelligence can transform your bank’s marketing strategies and operational efficiency. Learn about AI-driven tools that automate data-intensive and nonpersonal activities, freeing up time for bankers to focus on building (and solidifying) customer relationships. Discuss practical applications of AI to boost productivity without reducing headcount, enhancing your bank’s overall effectiveness. Each participant will develop their own unique AI Principles Statement, which can serve as the foundation for further training and policy development when returning to the office.
About the Instructor
Eric Cook, MBA, Chief Digital Strategist | WSI
Eric Cook is a former 15-year community banker and has been a digital strategist since 2007. An award-winning web designer and digital agency owner with WSI, the world’s largest digital agency network, Cook is a three-time contributing author to the bestselling book Digital Minds: A Strategic Approach to Connecting and Engaging with Your Customers Online. He possesses a unique combination of banking and digital marketing knowledge that is hard to find anywhere else. In 2020, to further serve the needs of community bankers, Cook launched the industry’s first online mastermind community for individual bankers called The LinkedBanker.
Cook is a frequent conference speaker, faculty member for several national and state banking schools and facilitator of several state banking association Marketing Group Forums. He loves educating community bankers and leading the digital charge to help them connect and engage in the 21st century.
Image Use Policy
Registration or participation by an individual in attending Missouri Bankers Association events and activities constitutes an agreement by the attendee to the MBA’s use and distribution, both current and future, of the attendee’s name, image or voice in print, media, social media, photographs, videotapes, electronic reproductions, and audiotapes of, or reporting, such events, and activities and promoting MBA activities, services and programs. Attendees waive any right to inspect or approve the finished materials and MBA communications and publications and agree that all such images, pictures, video or audio recordings, and any reproduction thereof, shall remain the property of the MBA to use at its discretion. Consent is binding, perpetual and may not be revoked.
For More Information
Contact the MBA Education Department at 573-636-8151 or email.